Branding Tips

Get branding insights, techniques, and actionable resources from industry leaders, movers, and shakers

Brick & Mortar Retail: What Does the Future Have In Store?

You may have recently seen some alarming articles and reports about the future of retail, but the real takeaway is that we are seeing a fundamental shift in how retail works. E-commerce, millennials, smart-shopping, bankruptcy, Amazon. All words you have probably seen and heard attributed to the decline in brick and mortar retail success. Retail […]

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How to Handle The Retail Holiday Season Like a Pro

Many businesses get excited for the holiday season, because it always marks an increase in sales brought on by holiday gift shopping! Sometimes businesses get overwhelmed during this season, and end up scrambling to get things back in order. The key to having a successful holiday retail season is to plan ahead and be prepared.

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How to Create Branded Gift Packaging your Customers Will Love!

Design Your Custom Packaging with Branding Power Customers have high expectations for brands, especially during the holiday shopping season. Among wanting fast shipping, giveaways, and discounts, they are looking for gift-like packaging that can be used in place of wrapping or packaging gifts themselves. Many Americans no longer yearn for wrapping paper or classic holiday

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5 Tips for Photographing your Products and Packaging

Take professional looking photographs for your website, social media, and promotional campaigns with these simple tips. If your business has an online presence, whether it’s a website, a blog, or social media pages, your photography is an important aspect of your brand image. Taking stunning photos of your products and packaging can spark consumer interest

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Why Custom Packaging Is A Smart Investment For Your Brand

Why Should You Invest In Custom Printed Packaging? Advertising is everywhere in our consumer based society. It comes in many different forms and can be extremely effective in increasing sales. Simply put, companies use advertising because it works. Businesses have been using branded packaging as a form of advertising for a very long time. Because

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What Is ‘Unboxing’ And Why Is It So Important?

If you search the term ‘unboxing’ online you will be greeted with thousands of results including videos, blogs, and social media sites. Unboxing has become a very popular trend in the digital world, and offers opportunities that other types of marketing can’t provide. So what is unboxing and why has it taken over the internet?

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Custom Packaging Designed For The 2019 Holiday Shopping Season

November is here and now is the best time to think about your custom packaging for the 2019 holiday season. We are less than two months away from the Christmas holiday, which means that specialty custom printed packaging orders need to be placed ASAP. We always emphasize how important it is to plan ahead when

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A Guide to Custom Promotional and Event Packaging

Custom Printed Event and Promotional Packaging Do you need custom printed packaging or promotional items for an upcoming event, fundraiser, or tradeshow? This type of packaging is a great way to expand marketing reach, promote a positive brand image, and reinforce ideas. Many seekers of special event packaging are disappointed to find that their options

A Guide to Custom Promotional and Event Packaging

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