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Category: Branding

Your Packaging Goals for 2016

Your Packaging Goals for 2016

Like any business, Morgan Chaney has goals of growth and prosperity for the coming year. The question is, how can our custom packaging services help your business achieve your goals? You may have noticed that things are changing in the realms of marketing and packaging design. Focus has shifted from functional and aesthetically pleasing packaging to unique and eccentric packaging designs. Companies are now looking to innovate more than ever, and basic run-of-the-mill packaging may be left in the dust….

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How Custom Reusable Tote Bags Can Help Market your Business

How Custom Reusable Tote Bags Can Help Market your Business

Morgan Chaney offers Reusable Tote Bags in various sizes, colors, and materials that can be customized with your company’s logo or graphic art. There are many types of shopping bags available for retailers to choose from including paper bags, plastic bags, merchandise bags, and euro totes. Unfortunately, a classic paper or plastic shopping bag may not be sturdy enough to hold heavy items, and they may not be recyclable or reusable. Reusable tote bags made with sturdy materials have become more popular…

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5 Principles of Sustainable Branding

5 Principles of Sustainable Branding

Sustainable branding is changing the landscape of how business practices work. No longer will slapping a company logo and slogan on custom food packaging or custom gift boxes equate to effective branding. For meaningful, sustainable branding to take place a company-wide re-imagination for strategy, operations and value needs to take place. The following five principles are meant to exemplify how sustainable branding can not only increase profit but company innovation. 1. Joining together promise & practice Not only what marketers…

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Conveying Brand Promises through Great Packaging

Conveying Brand Promises through Great Packaging

Good printed packaging gets the job done. It protects the product, displays information, and attracts a decent amount of customers. In other words, it’s adequate. Great packaging, on the other hand, goes much further: it emotionally connects with buyers and excites them on a subconscious level that stimulates the decision-making region of the brain– a powerful tactic that triggers the need to purchase. Clear Focus A strong brand with well-articulated values is the first step in creating accurately representative custom…

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Is Your Packaging Sending Out the Right Message for Your Brand?

Is Your Packaging Sending Out the Right Message for Your Brand?

Your product’s packaging does a lot of things. When it’s well-executed, it effectively contains the product, communicates brand information, and persuades buyers to choose your item over a competitor’s. Poorly designed printed packaging, however, confuse buyers, who may pass it by and opt for another brand. To ensure your range of product packaging– from boxes to merchandise bags— sends the right brand message, consider the following: 1. Draw Customers In First impressions are vital. Stores and online markets are overflowing…

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Using the Emotional Connection to Food in Brand Packaging

Using the Emotional Connection to Food in Brand Packaging

Food provides you with more than just nutrients: smells and tastes evoke memories and stir emotions, creating a strong connection to what you’re eating. In packaging, the right visuals can mimic a whole range of feelings and draw customers to your product on an intimate level. Once you have a strong brand message, you can strategically target your customer base through carefully crafted take out bags, custom bakery boxes, personalized restaurant carryout bags, and more. Mood Colors, typography, imagery, and…

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The Difference Between Marketing and Branding?

The Difference Between Marketing and Branding?

Branding and marketing are two extremely important promotional functions that often get confused. While they each play distinct roles in creating product/company identity, they also work symbiotically, rendering one ineffective without the other’s proper implementation. This article from Morgan Chaney identities key differences between the two, and how to make them work compatibly for your venture. Branding is Internal. Marketing is External. Marketing is the outward message that seeks to draw sales. The underlying meaning is that the product or…

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Why Product Labels Matter

Why Product Labels Matter

When shoppers are comparing products, their first assessment is made based on what they can deduce visually, equating what they can see on the outside with what they can’t see on the inside. If a label is unappealing, shoppers skip over your product and move on to a competitor’s. The product’s packaging and labeling is just as important as the product itself. Take a moment to consider the following helpful tips from Morgan Chaney on creating attractive labels and printed…

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Brand Your Business with Customized Carry-Out Items

Brand Your Business with Customized Carry-Out Items

There are plenty of ways to promote your restaurant: have a grand opening, make advertisements in the local newspaper, or even giving customers incentives to return at a later date. But one sure fire way to promote your business and help people remember your service, is branding. By branding your company and logo, you are making sure that the clients remember who you are and (hopefully) how great your service was. If you have been to any famous restaurant, you…

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How Branding Your Eurotote Can Boost Your Business

How Branding Your Eurotote Can Boost Your Business

Stepping away from the norm when it comes to branding your business is a great way to make your product stand out to consumers, however not all businesses have the capitol to spend on expensive advertising campaigns and marketing products. Simple changes can make a big difference though, and companies looking to be seen do have options. One way to make your brand stand out is to change the way your product is seen outside of your store. Designing our…

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