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Category: Branding

Summer Inspired Custom Packaging

Summer Inspired Custom Packaging

Summer is here and in full-swing, and now is the time to feature bright colors, whimsical patterns, and unique graphics on your custom packaging. Whether you want to enhance your packaging for the summer season, or for the whole year, there are many ways to make your custom packaging stand out above the rest. Morgan Chaney has worked with businesses all over the world to create inspired custom packaging that exceeds expectations and leaves a lasting impression. Custom Ideas: Custom packaging allows…

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Morgan Chaney’s Guide to Custom Restaurant Packaging

Morgan Chaney’s Guide to Custom Restaurant Packaging

Morgan Chaney supplies hundreds of restaurants all over the world with custom packaging including carryout bags and boxes, napkins, cups, coasters and much more. Restaurant packaging provides a wide realm of possibilities for businesses, and there are many benefits to having a branded packaging program for your restaurant. When it comes to food packaging, you must choose materials and products more carefully due to FDA regulations and the risk of leaks and spills upsetting your customers. This comprehensive restaurant packaging guide contains all…

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Unique Custom Packaging: Stand Out Among the Rest

Unique Custom Packaging: Stand Out Among the Rest

Custom packaging is more than just putting your logo on a bag or box. To truly impress your customers and expand your brand power, you should be thinking ‘outside the box’ when it comes to packaging design. There’s no doubt that traditional shopping bags, boxes, and tags adorned with a simple logo are effective and inexpensive, and sometimes simple design is all you need. However, taking your packaging to the next level can encourage an even stronger response and social buzz. Unique…

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Do you need to refresh your packaging?

Do you need to refresh your packaging?

Every business reaches a point where they wonder if they need to revamp their brand image, including their packaging. You’ll notice that some companies change their packaging quite often, while others will stick with the tried and true for years upon years. There is no right or wrong method, as some companies have very prolific packaging and don’t want to risk affecting their recognition. But subtle or drastic changes in packaging can have a positive effect on your sales, recognition,…

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Your Packaging Goals for 2016

Your Packaging Goals for 2016

Like any business, Morgan Chaney has goals of growth and prosperity for the coming year. The question is, how can our custom packaging services help your business achieve your goals? You may have noticed that things are changing in the realms of marketing and packaging design. Focus has shifted from functional and aesthetically pleasing packaging to unique and eccentric packaging designs. Companies are now looking to innovate more than ever, and basic run-of-the-mill packaging may be left in the dust….

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How Custom Reusable Tote Bags Can Help Market your Business

How Custom Reusable Tote Bags Can Help Market your Business

Morgan Chaney offers Reusable Tote Bags in various sizes, colors, and materials that can be customized with your company’s logo or graphic art. There are many types of shopping bags available for retailers to choose from including paper bags, plastic bags, merchandise bags, and euro totes. Unfortunately, a classic paper or plastic shopping bag may not be sturdy enough to hold heavy items, and they may not be recyclable or reusable. Reusable tote bags made with sturdy materials have become more popular…

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5 Principles of Sustainable Branding

5 Principles of Sustainable Branding

Sustainable branding is changing the landscape of how business practices work. No longer will slapping a company logo and slogan on custom food packaging or custom gift boxes equate to effective branding. For meaningful, sustainable branding to take place a company-wide re-imagination for strategy, operations and value needs to take place. The following five principles are meant to exemplify how sustainable branding can not only increase profit but company innovation. 1. Joining together promise & practice Not only what marketers…

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Conveying Brand Promises through Great Packaging

Conveying Brand Promises through Great Packaging

Good printed packaging gets the job done. It protects the product, displays information, and attracts a decent amount of customers. In other words, it’s adequate. Great packaging, on the other hand, goes much further: it emotionally connects with buyers and excites them on a subconscious level that stimulates the decision-making region of the brain– a powerful tactic that triggers the need to purchase. Clear Focus A strong brand with well-articulated values is the first step in creating accurately representative custom…

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Is Your Packaging Sending Out the Right Message for Your Brand?

Is Your Packaging Sending Out the Right Message for Your Brand?

Your product’s packaging does a lot of things. When it’s well-executed, it effectively contains the product, communicates brand information, and persuades buyers to choose your item over a competitor’s. Poorly designed printed packaging, however, confuse buyers, who may pass it by and opt for another brand. To ensure your range of product packaging– from boxes to merchandise bags— sends the right brand message, consider the following: 1. Draw Customers In First impressions are vital. Stores and online markets are overflowing…

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Using the Emotional Connection to Food in Brand Packaging

Using the Emotional Connection to Food in Brand Packaging

Food provides you with more than just nutrients: smells and tastes evoke memories and stir emotions, creating a strong connection to what you’re eating. In packaging, the right visuals can mimic a whole range of feelings and draw customers to your product on an intimate level. Once you have a strong brand message, you can strategically target your customer base through carefully crafted take out bags, custom bakery boxes, personalized restaurant carryout bags, and more. Mood Colors, typography, imagery, and…

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