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Category: Branding

Custom Packaging for Subscription Boxes

Custom Packaging for Subscription Boxes

Subscription box services have become increasingly popular over the last few years; the idea of paying a small subscription fee for a variety of products catered to your interests or hobbies is one of the best things to happen to e-commerce. One of the reasons subscription boxes have gained so much popularity is the actual boxes or unique packaging used to mail products. A custom designed box curated for your customers shows that you are fully invested in your brand…

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Custom Packaging for Gourmet Food Retailers

Custom Packaging for Gourmet Food Retailers

Many of our customers at Morgan Chaney are retailers of gourmet candy, chocolate, baked goods, and other delectable delights. Custom packaging for gourmet food items requires extra attention and strategic thought; you want your packaging to accurately represent your brand and products while attracting customers. The packaging of food items can have a strong influence on customer’s perceptions of the products inside. Many companies design a collection or program of coordinating boxes, bags, labels, or tins for their products. Sometimes special inserts…

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Luxury Resort Custom Packaging

Luxury Resort Custom Packaging

Resorts all over the world are the some of the hottest destinations during the busy summer travel season. Resorts aspire to exemplify luxury and serenity, meaning their branding and packaging must do the same. Resort properties often include gift shops or boutiques, luxury spas, golf courses, restaurants, and other unique amenities. Custom packaging for resorts can include designs for each area of the property with a cohesive branded theme. Some resorts also have unconventional custom products, like pool toys, accessories,…

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Summer Inspired Custom Packaging

Summer Inspired Custom Packaging

Summer is here and in full-swing, and now is the time to feature bright colors, whimsical patterns, and unique graphics on your custom packaging. Whether you want to enhance your packaging for the summer season, or for the whole year, there are many ways to make your custom packaging stand out above the rest. Morgan Chaney has worked with businesses all over the world to create inspired custom packaging that exceeds expectations and leaves a lasting impression. Custom Ideas: Custom packaging allows…

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Morgan Chaney’s Guide to Custom Restaurant Packaging

Morgan Chaney’s Guide to Custom Restaurant Packaging

Morgan Chaney supplies hundreds of restaurants all over the world with custom packaging including carryout bags and boxes, napkins, cups, coasters and much more. Restaurant packaging provides a wide realm of possibilities for businesses, and there are many benefits to having a branded packaging program for your restaurant. When it comes to food packaging, you must choose materials and products more carefully due to FDA regulations and the risk of leaks and spills upsetting your customers. This comprehensive restaurant packaging guide contains all…

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Unique Custom Packaging: Stand Out Among the Rest

Unique Custom Packaging: Stand Out Among the Rest

Custom packaging is more than just putting your logo on a bag or box. To truly impress your customers and expand your brand power, you should be thinking ‘outside the box’ when it comes to packaging design. There’s no doubt that traditional shopping bags, boxes, and tags adorned with a simple logo are effective and inexpensive, and sometimes simple design is all you need. However, taking your packaging to the next level can encourage an even stronger response and social buzz. Unique…

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Do you need to refresh your packaging?

Do you need to refresh your packaging?

Every business reaches a point where they wonder if they need to revamp their brand image, including their packaging. You’ll notice that some companies change their packaging quite often, while others will stick with the tried and true for years upon years. There is no right or wrong method, as some companies have very prolific packaging and don’t want to risk affecting their recognition. But subtle or drastic changes in packaging can have a positive effect on your sales, recognition,…

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Your Packaging Goals for 2016

Your Packaging Goals for 2016

Like any business, Morgan Chaney has goals of growth and prosperity for the coming year. The question is, how can our custom packaging services help your business achieve your goals? You may have noticed that things are changing in the realms of marketing and packaging design. Focus has shifted from functional and aesthetically pleasing packaging to unique and eccentric packaging designs. Companies are now looking to innovate more than ever, and basic run-of-the-mill packaging may be left in the dust….

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How Custom Reusable Tote Bags Can Help Market your Business

How Custom Reusable Tote Bags Can Help Market your Business

Morgan Chaney offers Reusable Tote Bags in various sizes, colors, and materials that can be customized with your company’s logo or graphic art. There are many types of shopping bags available for retailers to choose from including paper bags, plastic bags, merchandise bags, and euro totes. Unfortunately, a classic paper or plastic shopping bag may not be sturdy enough to hold heavy items, and they may not be recyclable or reusable. Reusable tote bags made with sturdy materials have become more popular…

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5 Principles of Sustainable Branding

5 Principles of Sustainable Branding

Sustainable branding is changing the landscape of how business practices work. No longer will slapping a company logo and slogan on custom food packaging or custom gift boxes equate to effective branding. For meaningful, sustainable branding to take place a company-wide re-imagination for strategy, operations and value needs to take place. The following five principles are meant to exemplify how sustainable branding can not only increase profit but company innovation. 1. Joining together promise & practice Not only what marketers…

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