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Category: Branding

How to Handle The Retail Holiday Season Like a Pro

How to Handle The Retail Holiday Season Like a Pro

Many businesses get excited for the holiday season, because it always marks an increase in sales brought on by holiday gift shopping! Sometimes businesses get overwhelmed during this season, and end up scrambling to get things back in order. The key to having a successful holiday retail season is to plan ahead and be prepared. Here are some simple tips for accomplishing your holiday retail goals! Plan Your Promotions The holiday season is a great time to get creative with…

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How to Create Branded Gift Packaging your Customers Will Love!

How to Create Branded Gift Packaging your Customers Will Love!

Design Your Custom Packaging with Branding Power Customers have high expectations for brands, especially during the holiday shopping season. Among wanting fast shipping, giveaways, and discounts, they are looking for gift-like packaging that can be used in place of wrapping or packaging gifts themselves. Many Americans no longer yearn for wrapping paper or classic holiday designs, they want sophisticated packaging options that make a statement. Make It Ready To Use The typical person is very busy. With working, cooking, raising…

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5 Tips for Photographing your Products and Packaging

5 Tips for Photographing your Products and Packaging

Take professional looking photographs for your website, social media, and promotional campaigns with these simple tips. If your business has an online presence, whether it’s a website, a blog, or social media pages, your photography is an important aspect of your brand image. Taking stunning photos of your products and packaging can spark consumer interest and can help promote your brand organically. 1.  Use A Quality Camera But it doesn’t have to be expensive! Nowadays almost every camera you can…

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Nature Inspired Packaging Design

Nature Inspired Packaging Design

Design Often Looks to Nature For Inspiration. The colors, patterns, and natural landscapes of our world are too beautiful to ignore, which is why design often mimics or plays off of these elements. Packaging design can often take inspiration from nature whether it involves the colors, the photographs of picturesque places, or patterns often found in nature. Photographing Nature for Design Great photography can translate into beautiful packaging with the advanced printing capabilities that Morgan Chaney can provide. Full-color vibrant…

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The Best 2018 Packaging Trends and Ideas

The Best 2018 Packaging Trends and Ideas

As we dive head first into a new year the same question always remains; what new styles and trends will be at the forefront of design this year? Design trends impact many industries including fashion, interior design, beauty products, and restaurants, and packaging design is no exception. As we all know, trends come and go in waves and circles, making them a fun and interesting discussion topic for designers and retailers of all kinds. Creating packaging that is trendy is…

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Why Custom Packaging Is A Smart Investment For Your Brand

Why Custom Packaging Is A Smart Investment For Your Brand

Why Should You Invest In Custom Printed Packaging? Advertising is everywhere in our consumer based society. Advertising comes in many different forms and can be extremely effective in increasing sales. Simply put, companies use advertising because it works. Businesses have been using branded packaging as a form of advertising for a very long time. Because of our social culture, packaging is a subtle way to create impressions through organic reach. Every time someone walks out of your store with a…

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What Is ‘Unboxing’ And Why Is It So Important?

What Is ‘Unboxing’ And Why Is It So Important?

If you search the term ‘unboxing’ online you will be greeted with thousands of results including videos, blogs, and social media sites. Unboxing has become a very popular trend in the digital world, and offers opportunities that other types of marketing can’t provide. So what is unboxing and why has it taken over the internet? Unboxing is when consumers purchase new, trendy, and popular items from brands that are well-known or up and coming, and then provide thorough reviews starting…

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Custom Packaging Designed For The 2017 Holiday Shopping Season

Custom Packaging Designed For The 2017 Holiday Shopping Season

Summer is here and now is the best time to think about your custom packaging for the 2017 holiday season. We are less than five months away from the holiday season, which means that specialty custom printed packaging orders need to be placed soon to beat the holiday rush. We always emphasize how important it is to plan ahead when it comes to your custom packaging, as orders can take anywhere from weeks to months to arrive at your door….

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A Guide to Custom Promotional and Event Packaging

A Guide to Custom Promotional and Event Packaging

Custom Printed Event and Promotional Packaging Do you need custom printed packaging or promotional items for an upcoming event, fundraiser, or tradeshow? This type of packaging is a great way to expand marketing reach, promote a positive brand image, and reinforce ideas. Many seekers of special event packaging are disappointed to find that their options are more limited than they would have liked. As a custom packaging company that has been in business for decades, we understand the struggles of…

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Our Packaging Trend Predictions for 2017

Our Packaging Trend Predictions for 2017

The year 2017 is here and it’s a great time to re-brand, renew, and reinvest in your company’s image. It is always good to have both short-term and long-term goals when it comes to your company’s packaging. Your packaging goals may involve upgrading to more advanced or fully customized packaging, changing your logo or packaging design, or incorporating new packaging products into your program. Making changes to your packaging can provide a fresh look and renewed confidence in your business. If you…

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