Browsed by
Category: Branding

How to create loyal customers through holiday gift card recipients

How to create loyal customers through holiday gift card recipients

Many retail stores, restaurants, and service-based businesses sell a lot of gift cards over the holiday season. The recipients of these gift cards will be using them in the months following Christmas, giving businesses the opportunity of gaining new loyal customers. The best part about new customers using gift cards at your business is the opportunity to keep them coming back for more. Repeat customers are nine times more likely to convert than first-time visitors (Source). So it’s important to…

Read More Read More

How to Gain an Instagram Following for your Business

How to Gain an Instagram Following for your Business

Since the development of the internet, advertising has changed dramatically in many different ways. Instead of trying to reach as many people as possible, marketing has become a process of refining and perfecting a selection of which individuals receive certain advertisements in order to maximize the amount of revenue per dollar spent. Advertising is now personal, customizable, and heavily data driven. One of the most important new forms of marketing in the internet age for businesses is the use of…

Read More Read More

Staying Connected with your Customers During COVID-19

Staying Connected with your Customers During COVID-19

We are now into the summer of 2020, and the COVID-19 pandemic continues to grow both globally and in the United States. Depending on which state you’re in, restrictions on certain businesses have varied, with some lockdowns persisting much longer and restrictions much tighter than others. Regardless of where you live, if you’re a business owner that depends on everyday storefront transactions and interaction with customers, you may be struggling to find ways to keep your company afloat. Many small…

Read More Read More

Small Business Guide to COVID-19

Small Business Guide to COVID-19

The pandemic outbreak of COVID-19 across the world has caused huge economic effects in many industries. Among some of the hardest hit industries at this time are traditional brick and mortar retailers. Businesses that have relied on in-store sales up until this point are being suddenly forced to close their doors for an undetermined amount of time. For those who already have e-commerce set up, this may not be a huge change to your business other than ensuring that your…

Read More Read More

How to Grow Your Business in 2020

How to Grow Your Business in 2020

Whether it was improvements in technology, tax reforms, or consumer preferences, the United States business environment underwent numerous important transformations in 2019. U.S. GDP maintained a growth rate of at least 2% in three of four recorded quarters, and despite an ongoing trade war, most notably with China, 2020 is shaping up to be a productive year for businesses on a national scale. While there are certain aspects of a business that inherently limit or facilitate its expansion, there are…

Read More Read More

6 Ways to Improve Customer Loyalty

6 Ways to Improve Customer Loyalty

In 2019, the average consumer has the ability to pick and choose what they buy like never before. A massive shift of business into e-commerce, more efficient modes of shipping across the globe, as well as overall expansion of the economy have each played a role in giving power to buyers in every industry. In a matter of seconds, a single internet search gives one results for thousands of different varieties of the same product. In research published by management…

Read More Read More

How to Design a Great Product Label

How to Design a Great Product Label

When it comes to designing an effective label, it’s important to keep in mind that it will represent your product on the shelves of every store to which it goes. Even long after a customer has left or when someone walks by the front window, a label has the ability to leave an impression on anyone that sees it. How one presents their product to the public shows a lot about how a business wants to be seen and whether…

Read More Read More

The Importance of Color in Branding & Packaging Design

The Importance of Color in Branding & Packaging Design

According to a study done by Loyola University Maryland, the human brain prioritizes its perception of color before both image and type recognition. Whether one attributes this to an evolutionary advantage or fluke of nature, the Loyola study is a good indicator as to how significant color actually is when it comes to branding and marketing strategies. In fact, color is so important that this exact same study found that its effective use in a company’s design scheme has the…

Read More Read More

How to Use Instagram to Grow Your Business

How to Use Instagram to Grow Your Business

Instagram has been around since 2010, and a lot has changed since its inception into the world of social media apps. Acquired by Facebook in 2012, Instagram started to focus on native advertising and began offering more promotional tools for businesses. While Instagram started out as an app to share pictures with friends, it has quickly grown into a business tool for all types of businesses and entrepreneurs. Retailers, restaurants, service-based companies, and self-employed influencers all utilize the various features…

Read More Read More

Brick & Mortar Retail: What Does the Future Have In Store?

Brick & Mortar Retail: What Does the Future Have In Store?

You may have recently seen some alarming articles and reports about the future of retail, but the real takeaway is that we are seeing a fundamental shift in how retail works. E-commerce, millennials, smart-shopping, bankruptcy, Amazon. All words you have probably seen and heard attributed to the decline in brick and mortar retail success. Retail has had a shaky landscape the past few years, with a drastic rise in e-commerce sales and ultra-fast shipping services. Many large retailers are now…

Read More Read More